Duplicate content is a problem for many webmasters. While there is no penalty for having duplicate content on your site has Google algorithm filters which act very similar to a penalty ranking. Google's Gary Illyes confirmed at SMX last week that duplicate content is not affecting the other pages on your website.
Only one version of the content will be displayed in Google's search results, and other versions are hidden. For many webmasters, feels like a punishment, because other sites that have similar content, are instead displayed in Google's search results their own websites.
What Google think about duplicate content?
In general, Google does not duplicate content as spam:
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results."
Legitimate duplicate content can be created with the mobile versions of regular sites through the printer-only versions of web pages, store items that are linked through several different URLs, etc.
Use 301 redirects to redirect traffic to the correct pages on your website.
Always use the same connection, ie not on / page /page/index.htm and / page / link.
Use country code domains for country specific content. Use domain.de instead domain.com/de.
Syndicate your content carefully. If the sites that show your content are more popular than your own websites, they can appear in Google's search results.
Avoid long text blocks on all sides. Better link to a page with the details.
Avoid similar pages. If you have multiple pages with similar content, consider merging them into one page.
Duplicate content can cause problems ranking on Google. Although there is no official duplicate content penalty, Google's duplicate content filters have a very similar effect.
Duplicate content problem
What is the problem with duplicate content?
Duplicate content will rank on Google, as long as there is another popular page with the same or similar content. If your website more pages that have the same content, it can be difficult for Google to select the correct version.Only one version of the content will be displayed in Google's search results, and other versions are hidden. For many webmasters, feels like a punishment, because other sites that have similar content, are instead displayed in Google's search results their own websites.
What Google think about duplicate content?
In general, Google does not duplicate content as spam:
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results."
You agree that duplicate content can lead to problems Ranking:
"In rare cases, the algorithm a URL of an external Web site who choose to host your content without your permission. If you believe that another site is the Duplicate your content in violation of copyright, you can host the website to contact to request removal. "Legitimate duplicate content can be created with the mobile versions of regular sites through the printer-only versions of web pages, store items that are linked through several different URLs, etc.
How to avoid duplicate content issues
There are several things you can do to avoid duplicate content issues:Use 301 redirects to redirect traffic to the correct pages on your website.
Always use the same connection, ie not on / page /page/index.htm and / page / link.
Use country code domains for country specific content. Use domain.de instead domain.com/de.
Syndicate your content carefully. If the sites that show your content are more popular than your own websites, they can appear in Google's search results.
Avoid long text blocks on all sides. Better link to a page with the details.
Avoid similar pages. If you have multiple pages with similar content, consider merging them into one page.
Duplicate content can cause problems ranking on Google. Although there is no official duplicate content penalty, Google's duplicate content filters have a very similar effect.
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